Gabriella is our on-site production whizz, addicted to the thrill of producing events and perfecting the consumer experience in the live space. Her knack for innovative budgeting, to-the-minute schedules and dependable logistics deliver experiences that are on-brand and on-time. Keen on measurement, Gabs intuitively aligns all her production decisions with the client’s maximum ROI and the set KPIs:
“For me, successful live brand experiences have to be about measurement. The stats and the insights you gain when face-to-face with your audience are invaluable to a client, and must be front of mind when on-site and engaging with consumers.”
Gab kicked off her life as a Producer in London, spending six years with an agency there before returning to Melbourne. Once home, she has continued to deliver experiential campaigns for brands at the Australian Open and the Australian Grand Prix.
With brands such as Peroni, L’Oreal, Telstra, Lacoste, and Rolex gracing her portfolio, Gabriella’s ten years in the industry have earned her proficiency and diverse experience. During her time at Carrspace, Gabriella has implemented experiential and brand activations for Renault, Puma and Bentley.