Karen connects people, ideas and projects through skills, insights and networks developed through management roles in marketing, quality, business development and event production across corporate, industry associations, not-for-profits, festivals, media, government and agency. A highly motivated, strategic thinker, Karen understands issues, opportunities and audience. She drives the development of creative, yet simple and effective solutions and ensures that the vision is shared by clients and team.
“I really enjoy guiding clients and teams through unchartered territory to enable new initiatives in new domains, building confidence and excitement as high level concepts move into production.”
These new domains have included;
• Joint venture conference with the Housing Developers Association of Malaysia and Housing Industry Association (Australia) with stakeholders including the Malaysian Royal Family
• National re-launch of the Honda Legend – rewiring dealer language with deep understanding of the vehicles performance and appeal to customers through use of unique GPS communications technology
• Working classroom featuring Australian and Chinese students, bringing Australian education innovation and technology to life at Shanghai World Expo
• Research project with Swinburne Honours Design Communications Students and Queen Elizabeth Centre (QEC) – reducing client anxiety through improved communications – leading to new initiatives across a range of platforms from communications to architecture, online and therapeutic environments.
As Client Development Director Karen champions the agency growth strategy. She is excited to be working with the smart, creative and fun team at Carrspace to attract, create and deliver the best in brand experiences for clients.