Laura is a seasoned experiential marketing professional with over ten years of know-how from the UK, China, UAE, Spain and Australia. Placing experiential at the core, Laura’s approach uses the suite of marketing channels to support and amplify the experiential brand message.
“Blowing clients’ minds by over-delivering while coming in under budget – that’s always rewarding as a professional. There’s also the joy in watching the amazement in consumers’ faces when they become immersed in an experience you’ve created.”
In previous roles, Laura has worked with a diverse and broad range of brands including Sony, Westfield, Strongbow, Bulmers, Carlton & United Breweries (CUB), Westpac, Shell, Target, ADIDAS and AFL. She has first-hand experience with brands who have had to overcome the difficulties of “cutting through” and her talent is in mobilising and pioneering experiential solutions and activations that make her clients stand-out from the noise.
At Carrspace, Laura directs the delivery of impeccable client service across all accounts. She loves working with the Carrspace team to create and deliver innovative, stimulating and effective brand experience marketing campaigns. The wonder and amazement she sees in consumers’ faces when they become engrossed in innovative and exciting brand experiences is what gets her out of bed everyday!