Madeleine is an experiential marketing specialist, passionate strategist and pioneering thought-leader in the industry. Championing creative communications, she leads the Carrspace team to produce immersive, engaging and shareable solutions that deliver on time and on budget.
“Everything your business does is a brand experience, and the most successful brands live by that.”
With more than ten years in the industry and extensive experience across all sectors – including automotive, financial, luxury goods, and FMCG – Madeleine is exceptionally familiar with the challenges that go with stimulating desire for a variety of brands and products.
Prior to founding Carrspace, Madeleine worked with clients such as ANZ, Telstra, Rolex, BHP Billiton, Chanel and Kenworth Trucks. She has a definite flair for the automotive industry, having worked on projects for BMW, Honda, Lexus, Ford, Mercedes, Holden and now Renault. Her prior agency experience includes Frontier Advertising, ABT (now Precinct), ESP and Jack Morton Worldwide.
“I love the diversity of our work – it’s mind blowing! We have great clients, who trust us and value us.
This is how we do our best work.”
Thoroughly “hands-on” in every project, Madeleine pours her knowledge, experience, and creative flair into every project to create brand encounters that are strategic, beautiful and memorable. She is one of a number of Carrspacers with a visual merchandising / design background (she studied floristry), which adds another layer of value and insight to all she does.