360fly_01

360FLY: Point of Sale Experience

Challenge

To create and install engaging point of sale units that showcase the capabilities of 360fly, the world’s first 360º single lens video camera as it launches in Australia.

Solution

Carrspace designed, built and installed 245 modular, interactive Virtual Reality units that demonstrated 360fly’s immersive filming capabilities. The units stood out in busy retail environments and brought to life the camera’s unique selling points without the need for sales staff.

Loving the striking design, many retailers moved better-known competitor products to less trafficked parts of their stores to make room for the 360fly unit.