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BUPA DENTAL: Local Area Marketing

Challenge

To introduce people to Bupa’s new dental offering and closest clinic details.

Solution

Carrspace delivered playful pop-ups in high traffic areas close to new clinics. A photo booth with dental themed props was popular with kids and adults alike while the fondly named Bupa Brush became a massive talking point and photo opportunity.

Activating across metropolitan shopping centres, these vibrant and approachable experiences generated buzz about the brand and boosted customer numbers at the newly-established local clinics.