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L’OREAL PARIS: VIP Cocktail Event

Challenge

To design and produce “An Evening with Eva”, for L’Oreal Paris, an exclusive cocktail party honouring their visiting international ambassador Eva Longoria and hosted by local spokes-model, Megan Gale.

Having relinquished their long-held position as naming rights partner of the Melbourne Fashion Festival, L’Oreal Paris wanted the evening to generate the brand presence they had enjoyed in previous years.

Solution

Held at Melbourne’s famous Vue de Monde, Carrspace designed a sophisticated experience with multiple touchpoint for a VIP audience of media, celebrity guests and fashion influencers.

With a high level of media coverage in the mainstream newspapers, TV news and fashion press, the flawlessly delivered event achieved exactly the kind of big impact that L’Oreal was hoping for.