L’OREAL PARIS: Boutique at VAMFF 2014


LTo create the biggest Virgin Australia Melbourne Fashion Festival (VAMFF) impact yet for L’Oreal Paris, despite them having relinquished their naming-rights sponsorship.


Carrspace created the L’Oreal Paris Boutique, a festival first that saw over 8,000 visitors receive a personal experience with the brand via a one-on-one makeup consultation in a stunning custom designed structure.

The Boutique was accompanied by a unique pop-up retail space that became L’Oreal’s best performing retail location in Australia that week, significantly increasing direct ROI and building loyalty with delighted fashionistas.