PUMA: Exclusive Product Launch


To help PUMA generate hype and drive sales for a new product available exclusively at Foot Locker stores.


Carrspace developed a layered consumer-engagement campaign, Become Legend, that featured PUMA’s ‘bad boy’ sporting ambassadors, Dustin Martin and Isaac Luke across a wide range of channels including social media, in-store POS, paid media and PR.

Designed to reach a highly engaged sneaker-obsessed online community, the campaign also featured exciting incentives like PUMA sneakers for a year and VIP access to football matches.