Brand Book_01

RENAULT: Brand Book

Challenge

To build familiarity and loyalty with new Renault customers by rewarding them for their purchase.

Solution

Carrspace saw an opportunity to bring 115 years of eclectic passion stories to life by creating a beautifully crafted brand book that is given to every purchaser.

Carefully curated as a “History of Firsts”, the book expresses Renault’s new global brand direction, its achievements through the centuries and its distinctive design philosophy.

Over 10,000 books have been printed and have become a valuable tool to welcome people into the Renault family.