MELBOURNE, AUSTRALIA - NOVEMBER 15:  A general view as Ronda Rousey of the United States fights Holly Holm of the United States in their UFC women's bantamweight championship bout during the UFC 193 event at Etihad Stadium on November 15, 2015 in Melbourne, Australia.  (Photo by Scott Barbour /Zuffa LLC/Zuffa LLC via Getty Images)

UFC: Australian Launch Campaign

Challenge

To engage with loyal MMA enthusiasts, introduce the wider Australian public to the world’s fastest growing sport and drive ticket sales in the lead up to UFC 193, Melbourne’s first ever fight.

Solution

Carrspace designed and delivered an integrated campaign of pre-sale and fight week activations including athlete appearances in Melbourne’s Fed Square, guerrilla street teams, a public press conference as well as exciting social and video content.

The activity supported a record crowd of over 56,000 (UFC’s second highest ever gate sales) and achieved incredibly strong engagement on social media. Following the success, Carrspace are currently working with UFC on additional projects designed to excite, engage and extend their Australian fanbase.